Cleaning the nozzle wouldn’t hurt, but this really shouldn’t be a problem during a print. If the auto-leveling is working correctly, the nozzle should be close enough to squash the extrusion into the bed for first layer), which keeps filament adhered… and away from sticking to the nozzle. Might be time to flip or replace your cleaning pad.
I add a 2-3 perimeter skirt to prime the nozzle at the beginning of prints. The skirt also removes any unwanted filament from a “leaky” nozzle… because I like to extrude at a higher temp initially to promote filament adhesion to the bed. Increasing the bed temp by a few degrees can also help with adhesion.
If you think the nozzle is too far from the bed and reducing adhesion, try adding a Z-offset in your slicer. Negative .05 or .1 should help with the squash increasing adhesion. Long term, there may be a gcode command to adjust the nozzle height in firmware.
If you haven’t cleaned the PEI bed, probably worthwhile to do so also. A bit of alcohol or acetone… and/or high grit sandpaper. A Mr. Clean Magic Eraser works well on its own also.
Hope this helps.